High Profile Launch | Creative Lead for Collateral & Branded Materials
Led creative direction and marketing execution for the February 2024 launch of Kilolani Spa, Hawai‘i’s largest spa, following a $55M transformation of the iconic Spa Grande. The renovation marked a complete reimagining of the space, positioning Kilolani as a luxury wellness destination.
We hosted a press trip for leading media and tastemakers, including writers from Forbes and USA Today alongside select influencers and industry outlets. During the launch weekend, I led marketing logistics, supporting media needs, coordinating stays, and ensuring a luxury experience that reflected not only the spa but the resort as a whole. Since the launch, I’ve continued managing branding and media initiatives, helping grow Kilolani Spa’s elevated presence.
