Creative for Paid Advertisements & Digital Campaigns
I executed designs for paid digital and print campaigns featured in prominent publications, including The New York Times, Wall Street Journal, and Modern Luxury. I delivered polished, on-brand visual assets strategically aligned with campaign messaging and elevated brand awareness. Recent placements exceeded industry benchmarks.
Signature Amenity Program
Developed the Signature Amenity Program, featuring a curated selection of locally inspired culinary offerings. Aligned internal teams on selections that reflected brand standards and proposed a site structure cohesive with the primary website. Collaborated closely with the in-room dining team and the website agency to deliver an elevated, on-brand platform.
Asset Management & Training
Revitalized the web-based asset library, curating thousands of photos, logos, and documents. Crafted a streamlined structure that empowered internal teams, clients, and partners to access assets seamlessly. Led ongoing governance, maintenance, and stakeholder training to ensure brand consistency and compliance. Additionally, migrated Adobe-based assets into Canva, expanding access to editable, on-brand materials for property and regional managers.
